I used to think marketing was synonymous with advertising. Clever commercials, flashy billboards, colorful ads in the paper: marketing. To me, and many others, marketing meant promoting your business to the world.
Digital marketing: What you need to know to succeed
SEO, social media, Google ads…there’s a lot to digital marketing and things can get confusing. But one thing is clear: if you’re not doing it, you’re not getting the best results for your business.